Microsoft released a new advertisement for Xbox One which features some well-known faces. While the video is hilarious and shows sports, the point of it is to tout the differences between Xbox Live and PlayStation Network. A few months ago a study was conducted by a third-party firm which said Xbox Live was faster than PlayStation Network when they compared a variety of online games. Microsoft is using that study again.
Microsoft says that Xbox Live “won’t let you down. That is obviously a quip at the fact that PlayStation Network seems to be “down” frequently as it’s somewhat of a running joke at this point. It’s interesting to see such an aggressive advertisement from Microsoft which directly uses phrases pertaining to the competition. It demonstrates more confidence and I can’t wait to see what the Project Scorpio spots will be like.
Asher is a games journalist, former News Writer (Gaming) at Windows Central. They contributed 1110 articles to ICXM between 2015–2017, focused on opinion pieces, game reviews, Windows and PC, and Xbox news: wrote over 1,100 ICXM pieces on Xbox news, hardware reviews, and platform commentary before joining Future plc’s Windows Central in 2017.