Interbrand, the world’s leading brand management consultancy firm, recently released its top brands for 2015. It helps companies improve their value through rigorous strategy and analysis coupled with the creative power of branding and design. The firm comes out with the Best Global Brands each year.
Interbrand ranks them based on their monetary value. Microsoft came in at fourth place this year behind Apple, Google and Coca-Cola. Microsoft’s brand value went up by 11%. Many other companies also made the list. For example, Microsoft’s rival in the console space, Sony, came in at No. 58 but they lost 5% of their value. The ranking is a great way to understand how companies are doing and how they’ve viewed.
Source: Interbrand
Asher is a games journalist, former News Writer (Gaming) at Windows Central. They contributed 1110 articles to ICXM between 2015–2017, focused on opinion pieces, game reviews, Windows and PC, and Xbox news: wrote over 1,100 ICXM pieces on Xbox news, hardware reviews, and platform commentary before joining Future plc’s Windows Central in 2017.