HyperX, a division of Kingston Technology Company, the independent world leader in memory products, today announced a product partnership with The Coalition, the game developer of the mega hit Gears of War, published by Microsoft Studios. HyperX has been a strong supporter of the Gears of War eSports tournaments and gaming events throughout the year. Events include E3 going on right now in Los Angeles, San Diego Comic-Con, and PAX West this September in Seattle.
HyperX supports gamers across all titles and platforms and is increasingly supporting the console gaming market. At the beginning of 2016, a partnership with Microsoft was announced for the just released HyperX CloudX headset, an Xbox One licensed product. Working with the creators of Gears of War is a natural extension of the relationship as both companies support console gaming.
“The Gears of War franchise is an acclaimed third-person shooter built on innovation and over the top gameplay,” states Jerry Chu, Director of Licensing at The Coalition. “We’re extremely excited to announce this partnership with HyperX and look forward to developing products that will provide an immersive experience for our Gears of War community. It’s an exciting time for both our companies in the Gears Universe.”
“We are proud to partner with such an established and well-known brand as the Gears of War franchise,” said Daniel Kelley, director of marketing, HyperX. “Collaborating with The Coalition and Microsoft Studios is the latest step for HyperX and we can’t wait to introduce our co-developed product to Gears fans next month.”
Asher is a games journalist, former News Writer (Gaming) at Windows Central. They contributed 1110 articles to ICXM between 2015–2017, focused on opinion pieces, game reviews, Windows and PC, and Xbox news: wrote over 1,100 ICXM pieces on Xbox news, hardware reviews, and platform commentary before joining Future plc’s Windows Central in 2017.